A camera equipped with a LED headlamp wades through the cavernous warehouse party launching the iconic FCUK brand for a new generation. Models and scene kids patiently wait with egos sheathed until the light shines on them and their flaring feathers preen like peacocks. They dance, pose, flaunt their best angles with a natural cadence birthed from this social media age. They long to be captured, to be immortalized in a finite moment.  

FCUK           
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